Nurtured by the pure streams of Sekikawa Village, Niigata — a brand pork proud of its gentle sweetness and clean, mild flavor.
Asahi Buta is a Japanese brand pork (meigara-buta) from Sekikawa Village, Iwafune District, Niigata Prefecture, managed by Asahi Buta Distribution Association. Breed / crossbreeding: Three-breed cross: Female (Large White × Landrace or Landrace × Large White) × Male Duroc.
Sekikawa Village, Iwafune District — located in northern Niigata Prefecture, surrounded by the clear stream of the Ara River and rich nature. In this land, the brand pork ‘Asahi Buta (Asahi Pork)’ with a long history has been nurtured. Since the brand regulations establishment in 1983, Asahi Buta Distribution Association has maintained quality as one body for over 40 years.
The breed of Asahi Buta is a three-breed cross — Large White × Landrace sow crossed with Duroc male. Under an integrated management system from production through to processing and retail, the pigs are carefully fattened over approximately 180 days on a designated dedicated feed. As a farm certified with Niigata Prefecture’s Clean Pork certification, high hygiene standards under the HACCP system are maintained — the stance of safe, reliable pork production is upheld.
The greatest appeal of Asahi Buta is its elegant flavor. With good fat quality and minimal animal off-odor, the inherent deliciousness of pork can be felt directly. The meat quality is finely grained with high water retention — moisture does not easily escape even with heat, and a moist, soft texture continues. Furthermore, through the effect of the grain-centered dedicated feed, a subtle sweetness and clean finish is realized.
The range of preparations is also varied — with the meat thinly sliced for shabu-shabu, the sweetness of the fat dissolves and a plentiful, umami-spreading broth can be enjoyed. Loin meat made into tonkatsu finishes as a specialty with soft meat juices overflowing from within the crispy coating. Even in yakiniku and sauté, a non-gamey, sweet flavor can be fully savored. Available via farm-direct mail order and furusato nozei — please do experience the bounty of Sekikawa Village at your table.
Basic Information
- Name
Asahi Buta - Production Area
Sekikawa Village, Iwafune District, Niigata Prefecture - Management Body
Asahi Buta Distribution Association - Breed / Crossbreeding
Three-breed cross: Female (Large White x Landrace or Landrace x Large White) x Male Duroc - Meat Characteristics
Good fat quality with little animal off-odor. Fine-grained meat with high moisture retention and a moist, tender texture. Subtle sweetness and a clean, mild finish. - Feed Characteristics
Dedicated Asahi Buta feed (grain-centered, with plant-based fats) - Shipping Age
180 days - Annual Production
Approx. 5,000 head annually. Shipping age: 180 days; shipping weight: approx. 110 kg. Primary slaughterhouse: Niigata City Meat Center. Primary wholesaler: Watanabe Meat Shop. Designated retailer program in place. - Signature Dish
Shabu-shabu / Tonkatsu / Yakiniku / Sauté - Certifications
Trademark: none / Brand regulations established: April 1, 1983 / Farm HACCP: none / JGAP: none / Designated retailer program in place - Related URLs
Yamaguchi Farm (Official Site)
Sekikawa Village Direct Sales – Asahi Buta - Source
Branded Pork Guidebook 2026, p.122
Yamaguchi Farm (Official Site)
Sekikawa Village Direct Sales Network
Related brand pork
Last updated
6/21/2026
