Shureiton

Winner of the Grand Prize at the Meat Industry Exhibition Contest — a fine-quality brand pork that is the pride of Aichi.

Shureiton is a Japanese brand pork (meigara-buta) from Toyohashi City, Aichi Prefecture, managed by Toyohashi Feed Co., Ltd. Breed / crossbreeding: Female (Large White × Landrace) × Duroc.

Shureiton (Exquisite Pork) is a brand pork produced by Toyohashi Feed Co., Ltd., headquartered in Toyohashi City, Aichi Prefecture. True to its name — aiming for pork that is ‘supremely beautiful’ — it is produced with thoroughgoing commitment from feed through to breed and management. The defining feature is a smooth, soft, and richly juicy meat quality.

This is realized by limiting the sow to the excellent lineage ‘Thirty’ or equivalent — producing a uniformly fine-grained and soft texture for each individual. The cross is a three-breed cross — Duroc as the sire crossed with Large White × Landrace female. The umami and softness of the lean from Duroc, the fineness from Large White, and the excellent meat productivity of Landrace are combined at a high level in good balance.

For the feed, the original mixed feed ‘Shurei’ developed independently by the company is given — while suppressing the characteristic pork off-odor, a sweet, elegant flavor is drawn out. The shipping age is 180 days, shipped when body weight reaches approximately 115 kg.

The high quality is widely evaluated even within the industry — with the outstanding track record of winning the Grand Prize at the Meat Industry Exhibition Brand Pork Contest. Brand regulations established in 2002 and trademark registration completed — a stable supply of approximately 30,000 head annually is realized. Slaughtered and distributed at Higashimikawa Shokuniku Ryutsu Center and Nagoya City Meat Market — also widely handled by major processed food companies including Ito Ham and Yonekyu.

Basic Information

• Name
  Shureiton
• Production Area
  Toyohashi City, Aichi Prefecture
• Management Body
  Toyohashi Feed Co., Ltd.
• Breed / Crossbreeding
  Female (Large White × Landrace) × Duroc / Female (Landrace × Large White) × Duroc. Shipping age: 180 days; shipping weight: approx. 115 kg.
• Meat Characteristics
  Smooth, tender meat quality full of juices. Uniform quality is achieved by limiting sows to the superior ‘Thirty’ lineage or its equivalent. Grand Prize winner at the Meat Industry Exhibition Brand Pork Contest.
• Feed Characteristics
  Original mixed feed ‘Shurei’ developed independently. Suppresses off-odor and brings out a sweet flavor (details undisclosed).
• Shipping Age
  180 days
• Annual Production
  Approx. 30,000 head annually. Primary slaughterhouses: Higashi Mikawa Meat Distribution Center, Ogasa Meat Center, Inkan Meat Center, and Nagoya City Meat Market. Primary wholesalers: Ito Ham, Takahashi Butcher, Nikusen, and Yonekyu.
• Signature Dish
  Tonkatsu, shabu-shabu, ginger pork, sauté
• Certifications
  Trademark registered: March 8, 2002. Brand regulations established: February 1, 2002.
• Related URLs
  Toyohashi Feed Co., Ltd. (Official Site)
• Source
  Branded Pork Guidebook 2026, p.143
  Toyohashi Feed Co., Ltd. (Official Site)

Last updated
6/21/2026