The pride of Hagi City, Yamaguchi — a brand pork of rich, full-bodied umami, raised on eco-feed with care for the environment.
Hagi Mutsumi Buta (Hagi Mutsumi Pork) is a brand pork born and raised in the Mutsumi area of Hagi City, Yamaguchi Prefecture. The producer — Ono Pig Farm Co., Ltd. — has over 50 years of pig farming history, handling everything consistently from breeding through fattening, processing, and direct sales — maintaining stable quality. The defining feature is the commitment to feed — approximately 60% of the total feed is eco-feed made by drying and grinding local food residues including bread, rice bran, peanuts, and gyoza wrappers. This regional circular agriculture initiative was recognized — winning the Grand Prize in the Ministry of Agriculture, Forestry and Fisheries’ Eco-Feed Livestock Products Production Outstanding Cases in FY Reiwa 1 (2019). Furthermore, in 2021 the Director General of the Agricultural Policy Bureau Award at the 6th Industry Promotion Award was obtained — the innovative initiatives are highly evaluated nationwide. By adding lactic acid bacteria to the feed, digestive function is supported — deeply drawing out umami while suppressing the unique odor easily developed in pork. In the barns, 1.7 square meters or more per head of space is secured to reduce stress — sawdust procured from nearby lumber mills is utilized as flooring — with devoted care throughout the entire rearing environment. The meat quality readily develops marbling — the fat is sweet and smooth, with a deep flavor where umami overflows with every chew — a defining appeal. Hagi Mutsumi Buta — carefully raised over approximately 170 days from birth — the rich flavor can be fully enjoyed in diverse preparations including shabu-shabu, yakiniku, and tonkatsu. In addition to sales at the direct sales outlet, also purchasable via furusato nozei and official mail order — a brand pork gathering broad support from fans nationwide.
Basic Information
- Name
Hagi Mutsumi Buta - Production Area
Ono Farm Co., Ltd. (Mutsumi area, Hagi City, Yamaguchi Prefecture) - Management Body
N/A - Breed / Crossbreeding
Female (Large White × Landrace) × Duroc - Meat Characteristics
Naturally sweet fat and a soft meat quality with beautiful marbling. Lactic acid bacteria in the feed minimizes off-odor — the umami deepens with every bite. - Feed Characteristics
Self-manufactured compound feed using eco-feed from local food byproducts (bread, rice bran, peanuts, gyoza wrappers) at approx. 60% of total feed. Lactic acid bacteria added to improve digestibility and suppress off-odor. - Shipping Age
approx. 170 days - Annual Production
Approx. 2,400 head annually - Signature Dish
N/A - Certifications
Trademark registration: September 13, 2021
Brand regulations established - Related URLs
Hagi Mutsumi Buta Official Site (Ono Farm Co., Ltd.)
What is Mutsumi Buta — Hagi Meat Sales Co., Ltd. - Source
Branded Pork Guidebook 2026, p.165
Hagi Mutsumi Buta Official Site (Ono Farm Co., Ltd.)
What is Mutsumi Buta — Hagi Meat Sales Co., Ltd.
Last updated
6/21/2026