A superb pork from Hida, Gifu, raised healthily with natto powder added to the feed — ‘Nattokuton,’ with no off-odor and long-lasting freshness.
Nattokuton is a Japanese brand pork (meigara-buta) from Hagiwara-cho, Gero City, Gifu Prefecture, managed by Hotta Nosan Co., Ltd. Breed / crossbreeding: Female (Large White × Landrace) × Duroc.
In the mountain recesses of Gero City, Gifu Prefecture, there is a uniquely committed brand pork of a different stripe. Its name is Nattokuton (Natto-Eating Pork). Named from the practice of mixing natto (fermented soybeans) powder into the feed — this brand pork is a purely local brand managed by a single company: Hotta Nosan Co., Ltd. With a single company handling production, this connects to uniformity in quality and flavor — a strength enabling stable deliciousness to be delivered to consumers.
Enzymes and beneficial bacteria contained in natto regulate the gut environment of the pigs and promote digestive absorption — making a major contribution to building a healthy body. Furthermore, Vitamin E is richly blended into the feed — with the characteristic of suppressing pork oxidation and maintaining freshness for longer. Even stored in the home refrigerator, the umami is preserved — the deliciousness can be enjoyed even after it reaches the table.
The rearing environment also has thoroughgoing commitments. Energy-saving floor heating and evaporative cooling are installed in the barn — providing an environment where the pigs can live comfortably year-round. Also, ‘Ellen Water’ — groundwater passed through a special device — is used as drinking water, further supporting the pigs’ health maintenance. Through the accumulation of such ingenuity, the pigs can be raised without preventive disease medication.
The meat quality is soft with minimal characteristic pork off-odor — the fat has a good melt-in-the-mouth feel with a clean sweetness. Firm umami with a good, never-tiring finish is well-regarded — demonstrating true value in various preparations such as tonkatsu and shabu-shabu. Please do savor the rich flavor — pursuing food safety, nurtured by the Hida earth.
Basic Information
- Name
Nattokuton - Production Area
Hagiwara-cho, Gero City, Gifu Prefecture - Management Body
Hotta Nosan Co., Ltd. - Breed / Crossbreeding
Female (Large White × Landrace) × Duroc / Large White × Duroc - Meat Characteristics
Rich in Vitamin E for long-lasting freshness and little off-odor / Tender meat with clean, melt-in-the-mouth fat / No preventive medication / Stable quality and flavor through integrated production by a single company - Feed Characteristics
Natto powder added to fattening pig feed / Vitamin E at 200 mg/kg in feed / ‘Ellen Water,’ groundwater passed through a special device (Ellen System), used as drinking water - Shipping Age
Approx. 175 days - Annual Production
Approx. 1,600 head annually. Shipping age: approx. 175 days. Shipping weight: approx. 120 kg. Primary slaughterhouse: Nagoya City Meat Market. Primary wholesaler: Tengu (specialist retailer for Hida beef, Hida Nattokuton, and Keichan). - Signature Dish
Tonkatsu / shabu-shabu / okonomiyaki / rillettes (canned) / ajillo (canned) - Certifications
Trademark registered: November 2009 / Designated retailer program - Related URLs
Hotta Nosan (Official Site)
Buta Trace – Hotta Nosan Farm - Source
Branded Pork Guidebook 2026, p.131
Hotta Nosan (Official Site)
Buta Trace Pig Traceability System
Mafurumi Brand Pork Info
Tengu Online Shop – Hida Beef & Nattokuton
Gifu Tourism Official – Gifu Travel Guide
Related brand pork
Last updated
6/21/2026
