Naritaya no Imo Mugi Buta

Raised on the gifts of Kasama City, Ibaraki — a brand pork finished on cereal grains and sweet potato.

Naritaya no Imo Mugi Buta is a Japanese brand pork (meigara-buta) from Kasama City, Ibaraki Prefecture, managed by Narita Chikusan Co., Ltd. Breed / crossbreeding: Female (Landrace × Large White) × Male: Duroc.

Naritaya no Imo Mugi Buta (Naritaya Sweet Potato and Barley-and-Wheat Pork) is a brand pork produced by Narita Chikusan Co., Ltd., headquartered in Kasama City, Ibaraki Prefecture. It is produced as a three-breed cross — Landrace × Large White sows with a Duroc male — fattened slowly and patiently to 180 days.

What this brand prioritizes above all is the quality of the feed and water. The proprietary designated compound feed (Kanematsu designated compound) actively combining cereal grains such as barley and wheat and sweet potato is used, with fine attention also paid to the quality of the rearing water — thoroughly pursuing the creation of an environment for pigs to grow healthily.

Through the effect of the cereal grain and sweet potato-centered feed, umami is naturally drawn out from within the pig’s body, and when eaten, the inherent richness of the meat and the mellow sweetness of the fat both fill the entire mouth. The clean, non-cloying finish is a major appeal, earning high praise from many consumers. Since the lean also has a firm umami, the quality of the ingredient can be fully enjoyed in simple preparations such as shabu-shabu and salt-grilling.

Widely loved as a brand pork from Ibaraki Prefecture, it has been selected as a furusato nozei return gift and is also popular as a processed product such as char siu grilled over direct flame. With annual shipments of approximately 6,000 head, the producer maintains a careful, attentive approach to the rearing environment of each individual animal. Please do experience the deeply savory flavor of Imo Mugi Buta — born of the rich nature of the region and the producer’s commitment.

Basic Information

• Name
  Naritaya no Imo Mugi Buta
• Production Area
  Kasama City, Ibaraki Prefecture
• Management Body
  Narita Chikusan Co., Ltd.
• Breed / Crossbreeding
  Female (Landrace × Large White) × Male: Duroc
• Meat Characteristics
  Three-breed cross of Landrace × Large White × Duroc. Combines inherent meat richness and mellow fat sweetness. Not cloying, with a clean aftertaste
• Feed Characteristics
  Kanematsu designated compound feed blended with cereal grains and sweet potato. Water quality also carefully managed
• Shipping Age
  180 days
• Annual Production
  Approx. 6,000 head/year
• Signature Dish
  N/A
• Certifications
  None
• Related URLs
  N/A
• Source
  Branded Pork Guidebook 2026, p.60

Last updated
6/21/2026