Born of Tokushima — a supreme brand pork blessed by the gifts of the Naruto Kintoki sweet potato.
Awa no Kintoki Buta is a Japanese brand pork (meigara-buta) from Kamiita Town and Awa City, Tokushima Prefecture, managed by NOUDA Co., Ltd. Breed / crossbreeding: Female (Large White × Landrace) × Duroc.
Awa no Kintoki Buta (Awa Kintoki Pork), produced by NOUDA Co., Ltd., based in Kamiita Town, Itano District, Tokushima Prefecture, is a brand pork raised on a dedicated feed independently blending the locally prized brand sweet potato ‘Naruto Kintoki’ with feed rice. The pigs are raised slowly over approximately 200 days of age — longer than standard pig farming — while each individual’s growth condition is carefully assessed, and shipped at the optimal timing. A bio-bed method using generously laid sawdust with excellent deodorizing effect is adopted for the barns — providing a clean, hygienic environment where the pigs can spend without stress. With absolutely no use of antibiotics or growth promoters — rearing that prioritizes the pig’s inherently healthy growth is thoroughly maintained.
The meat quality of Awa no Kintoki Buta — carefully raised with time and effort in this way — has a rich sweetness in the fat and is characterized by minimal scum and ease of cooking. The lean has a firm tautness with concentrated umami — outstanding compatibility with simple preparations that let the quality of the ingredient shine just as it is.
With integrated management from production through specialty meat processing and sales — quality is stable, highly evaluated not only by restaurants within Tokushima Prefecture but also by quality-conscious chefs in the Kansai and Tokyo metropolitan areas. The brand won the Minister of Agriculture, Forestry and Fisheries Award in the Sales Innovation Category of the National Outstanding Farm Management Awards in FY Reiwa 5 (2023) — the quality and initiatives are widely recognized nationally. Also purchasable at the direct sales specialty store’s online shop — the fresh deliciousness unique to direct delivery from the production area can be fully enjoyed at home as well.
Basic Information
- Name
Awa no Kintoki Buta - Production Area
Kamiita Town (Itano District) and Awa City, Tokushima Prefecture - Management Body
NOUDA Co., Ltd. - Breed / Crossbreeding
Female (Large White × Landrace) × Duroc / Female (Landrace × Large White) × Duroc - Meat Characteristics
Sweet fat; produces little scum and is easy to cook. Firm lean with concentrated umami; stable meat quality through an integrated production system. - Feed Characteristics
Proprietary blend of ‘Naruto Kintoki’ branded sweet potato (Tokushima Prefecture) and feed rice. - Shipping Age
200 days - Annual Production
1,000 head annually (self-distributed) - Signature Dish
N/A - Certifications
Trademark registered: September 13, 2013
Brand regulations established - Related URLs
Kintoki Buta Official Online Shop - Source
Branded Pork Guidebook 2026, p.166
Kintoki Buta Official Online Shop
Furusato Choice — Awa no Kintoki Buta (Kamiita Town, Tokushima)
Related brand pork
Last updated
6/21/2026
