Raised on the underground spring water of Aso and fermented bedding — an animal-welfare brand pork.
Higo Asobi Ton is a Japanese brand pork (meigara-buta) from Kumamoto Prefecture, managed by Seven Foods Co., Ltd.
Higo Asobi Ton (Higo Playful Pork), raised in the Aso-Kikuchi area of Kumamoto Prefecture, is a brand pork born from a unique rearing environment where pigs grow freely playing. This brand, handled by Seven Foods Co., Ltd., strongly commits to rearing in a ‘Seven-style pigsty’ emphasizing animal welfare. Fermented bedding (bio-pad) is laid on the barn floor — a spacious environment is arranged where pigs can fully enjoy instinctive behaviors such as digging soil and running around with other pigs. The sight of the pigs growing lively while playing is precisely the origin of the name ‘Asobi Ton’ (Playful Pork).
To reduce burden on the pig’s digestive system, the feed is finely processed in particle size and an original in-house blended feed that has been carefully heat-treated for better digestive absorption is used. Domestically produced rice and cereal grains such as barley and wheat are blended — resource-circulating feed production proactively utilizing unused resources from food factories is also practiced. Subsurface water from the Aso outer ring mountains slowly permeates the earth over approximately 20 years — and is given to the pigs as natural water richly containing minerals. Furthermore, utilizing an auto-sorting system — the body weight of each individual is precisely managed so shipping can occur at the appropriate timing — working to ensure stable quality.
Such devoted rearing and thoroughgoing management accumulated produces a non-gamey, elegant fat sweetness and soft meat quality. In preparations such as shabu-shabu and tonkatsu — please do fully savor the deliciousness of Higo Asobi Ton — fine-quality pork nurtured by Kumamoto’s rich nature.
Basic Information
- Name
Higo Asobi Ton - Production Area
Kumamoto Prefecture (Kikuchi, Ozu, and Aso) - Management Body
Seven Foods Co., Ltd. - Breed / Crossbreeding
N/A - Meat Characteristics
Raised on original feed containing cereal grains and rice and on the underground spring water of Aso; soft meat with no off-flavor and outstanding sweetness in the fat - Feed Characteristics
Original in-house blended feed also containing rice and cereal grains. Finely ground and heat-treated to improve digestibility - Shipping Age
180 days - Annual Production
Approx. 50,000 head annually - Signature Dish
Shabu-shabu / Tonkatsu (breaded pork cutlet) - Certifications
Trademark registered: November 13, 2009 / Brand regulations established - Related URLs
Seven Foods Co., Ltd.
Higo Asobi Ton — Seven Foods Co., Ltd.
Healthy, Delicious Meat for a Warm Table / Kumamoto Prefecture Department of Agriculture, Forestry and Fisheries - Source
Branded Pork Guidebook 2026, p.181
Seven Foods Co., Ltd.
Higo Asobi Ton — Seven Foods Co., Ltd.
Healthy, Delicious Meat for a Warm Table / Kumamoto Prefecture Department of Agriculture, Forestry and Fisheries
Related brand pork
Last updated
6/21/2026
