Umaiton

Hokkaido’s pride — a marbled brand pork raised on feed rice.

Umaiton is a Japanese brand pork (meigara-buta) from Chitose City, Hokkaido, managed by Hokuren Federation of Agricultural Cooperatives.

Umaiton is a brand pork raised at Ooya Farm in Chitose City, Hokkaido. It was born in 2011 through a collaboration between Hokuren Federation of Agricultural Cooperatives and JA Do-o, with the goal of improving Japan’s domestic food self-sufficiency rate.

Its greatest defining feature is the wagyu-like marbling fat that results from a dedicated feed containing 15% Hokkaido-grown feed rice, given for 50 or more days before shipment. Fine marbling almost never seen in standard pork permeates the entire lean, delivering a distinctive sweetness and rich body. Careful research and adjustment of the amino acid balance and fatty acid composition of the feed also suppress the characteristic off-odor of pork, resulting in a clean and refreshing aftertaste. The use of Hokkaido feed rice introduces domestic ingredients into pork feed that would otherwise depend on imported materials, contributing to local production for local consumption. Even when Hokkaido-grown rice falls short, domestic rice is substituted to balance quality with stable supply.

The soft, smooth meat quality is outstanding in shabu-shabu and sauté, and is well suited for preparations that bring out the maximum flavor of the ingredient itself. Quality has been widely recognized through awards including the Excellence Prize at the 15th Brand Pork Favorability Contest in 2017 and the Grand Prize at the Hokkaido Carcass Competition (pork category) in 2022.

The pigs are raised in a hygienically thorough environment, and the commitment to delivering safe and reliable pork continues. A proud brand pork that powerfully connects Hokkaido’s food and agriculture.

Basic Information

• Name
  Umaiton
• Production Area
  Chitose City, Hokkaido
• Management Body
  Hokuren Federation of Agricultural Cooperatives
  Buta Trace (farm search)
• Breed / Crossbreeding
  N/A
• Meat Characteristics
  A dedicated feed with 15% Hokkaido feed rice, given for 50 or more days before shipment, produces wagyu-like marbling. Fine marbling throughout the lean brings sweetness and rich body — a unique meat quality.
• Feed Characteristics
  Dedicated feed with 15% Hokkaido-grown feed rice, with amino acid balance and fatty acid composition researched and adjusted. When Hokkaido rice is short, domestic rice is substituted — contributing to domestic food self-sufficiency and local consumption.
• Shipping Age
  N/A
• Annual Production
  Approx. 24,000 head/year
• Signature Dish
  Shabu-shabu / Sauté
• Certifications
  Trademark registered / Brand regulations established: May 13, 2011
• Related URLs
  Umaiton | Ooya Farm
  Umaiton at YOSHIMI | Hokuren
  Ooya Farm | Pork Traceability System
• Source
  Branded Pork Guidebook 2026, p.15
  Ooya Farm
  Hokuren Federation of Agricultural Cooperatives
  Buta Trace (farm search)

Last updated
6/20/2026