Nurtured by the nature of Nara and 60 years of food circulation — a rare eco-feed pork.
Go Pork is a Japanese brand pork (meigara-buta) from Nara City, Nara Prefecture, managed by Murata Shoten Co., Ltd. Breed / crossbreeding: Female (Landrace × Large White) × Duroc.
Go Pork, nurtured in the mountain village of Nara City, Nara Prefecture, is a Nara Prefecture-produced brand pork produced by Murata Shoten Co., Ltd. — which has continued for generations since the 1960s. The defining feature is a unique circular farming method of not using any compound feed whatsoever — processing in-house and giving food residues (eco-feed) including vegetables, fruits, and noodles recovered from food-related companies. This deeply committed rearing style — handed down for over 60 years — is widely evaluated as an advanced initiative, even featured in the Ministry of Agriculture, Forestry and Fisheries’ eco-feed case studies.
The rearing period is set at a generous 200–240 days — longer than standard pigs — and by slowly and carefully raising the pigs over time, finely grained marbling develops uniformly throughout, producing premium meat quality richly containing sweetness and oleic acid. When eaten, the umami of the fat that seems to smoothly melt in the mouth, and the deep inherent sweetness of the meat spreading with every chew, are the unique appeal of Go Pork.
Shipped to Osaka City Meat Market — widely adopted at restaurants and inns in the Kinki area centered on Nara Prefecture — with usage achievements at Hotel Ligare Kasugano’s restaurant as well. Annual shipments are approximately 1,200 head — high rarity — also selected as a furusato nozei return gift from Nara City. Please do fully savor the rich flavor — like a direct reflection of Nara’s landscape — born of regional food circulation and devoted rearing.
Basic Information
- Name
Go Pork - Production Area
Nara City, Nara Prefecture - Management Body
Murata Shoten Co., Ltd. - Breed / Crossbreeding
Female (Landrace × Large White) × Duroc / Landrace × Large White / Large White × Landrace - Meat Characteristics
Long-term rearing without compound feed gives finely grained marbling and a sweet meat rich in oleic acid. Fat umami that melts in the mouth. - Feed Characteristics
No compound feed used. Only eco-feed self-manufactured from food residue (vegetables, fruits, noodles, etc.) collected from food companies. - Shipping Age
200–240 days - Annual Production
Approx. 1,200 head annually - Signature Dish
N/A - Certifications
Trademark registered: June 6, 2011 / Brand regulations established: January 2012 - Related URLs
Nara Hitomachi University — Nara Brand: The Go Pork Challenge - Source
Branded Pork Guidebook 2026, p.156
Nara Hitomachi University — Go Pork Challenge
Hotel Ligare Kasugano staff blog
Related brand pork
Last updated
6/21/2026
