Nurtured by the sea breeze of the Sea of Japan — a select brand pork of carefully chosen sows from Gotsu City, Shimane.
Maruhime Pork (Princess Pork) is a brand pork produced by Asari Kanko Co., Ltd. in Gotsu City, Shimane Prefecture. The name derives from an affectionate nickname likening the figure of a female pig — grown up plump and healthy — to a ‘princess raised with care.’ The production base — Matsukawa Farm — is located in Gotsu City, rich in nature nestled between the Chugoku Mountains and the Sea of Japan, with a refreshing sea breeze blowing through year-round creating an ideal environment for pig rearing. At the farm, a fermented bedding floor of 40–50 cm depth sawdust is adopted — a clean, comfortable space where the pigs can spend without stress is carefully maintained and managed. The fermented bedding maintains moderate warmth — making a major contribution to creating an environment where the pigs can spend freely making natural behaviors. The breed is a female pig crossing Hypor with Duroc — with the advantage of strong vitality and ease of growing up healthy. At shipping, only individuals that have reached the ‘Superior’ or ‘Premium’ grade are strictly certified as ‘Maruhime Pork.’ The accumulation of such thoroughgoing selection and quality management has supported the trust and value as a brand over many years. For the feed, an original designated compound is adopted — efforts to carefully draw out the inherent umami of the pork continue. By raising slowly to 170 days of age, the exquisite balance of smooth, melting premium fat and taut lean is born. The authentic umami of pork can be enjoyed in various forms — in ginger pork stir-fry, shabu-shabu, katsu, and stir-fry of course, but also in sausages and rice bowl dishes served at the restaurant of Naginoki Terrace.
Basic Information
- Name
Maruhime Pork - Production Area
Asari Tourism Co., Ltd. — Matsukawa Farm (Gotsu City, Shimane Prefecture) - Management Body
Asari Tourism Co., Ltd. - Breed / Crossbreeding
Female Hypor × Duroc - Meat Characteristics
Only the highest-graded sows are selected. A perfect balance between smoothly dissolving fat and firm, well-structured lean — a gently refined sweetness that spreads across the palate. - Feed Characteristics
Original designated compound feed formulated to draw out the natural umami of the pigs. - Shipping Age
170 days - Annual Production
Approx. 1,000 head annually - Signature Dish
Ginger pork stir-fry / Shabu-shabu / Sausage / Orochi-don (loin cutlet rice bowl) - Certifications
Trademark registration: 2024
Brand regulations established: 2011 - Related URLs
Naginoki Terrace (Official Site)
Izumo Terrace — Maruhime Pork Article
Iwami Label — Maruhime Pork - Source
Branded Pork Guidebook 2026, p.161
Naginoki Terrace
Izumo Terrace — Epauler Column Site
Iwami Label — Maruhime Pork
Last updated
6/21/2026