Raised in Iwate through a regionally circular system — a brand pork that draws out the full blessings of domestically grown feed rice.
Yamato Buta Mai Love is a Japanese brand pork (meigara-buta) from Iwate Prefecture, managed by Frieden Co., Ltd. Breed / crossbreeding: (Landrace × Large White) × Duroc.
Yamato Buta Mai Love is a brand pork produced by Frieden Co., Ltd., headquartered in Hiratsuka City, Kanagawa Prefecture — a pork that makes full use of the benefits of domestically grown feed rice. High-quality compost from the farm is used to grow feed rice in fallow and converted rice paddies in hilly and mountainous areas, and pigs are then carefully raised on a compound feed designed in-house incorporating this self-produced feed rice together with corn as the primary ingredient. This approach to local circular agriculture through cooperation between crop and livestock farming received the Technology and Ideas Award at the 38th Food Industry Technology Merit Award in 2008, and has been highly regarded as a sustainable model bridging agriculture and livestock production. Scientific research has confirmed that feed rice increases oleic acid content and reduces linoleic acid content — producing a pork with an excellent fatty acid balance, gentle both on people and on the natural environment.
The breed is a three-breed cross of (Landrace × Large White) × Duroc, fattened slowly over 170 days to shipping age. The parent brand ‘Yamato Buta’ has received consecutive three-star awards from the International Taste Institute (ITI) since 2015, with its quality widely recognized domestically and internationally. Frieden holds Japan’s first group JGAP certification in pig farming, maintaining strict management systems to ensure food safety and reliability throughout.
Yamato Buta Mai Love — the sincere craftsmanship of Frieden, concentrated from breeding improvement through fattening, processing, and sales. Please discover the fine-quality flavor and umami nurtured by domestically grown feed rice at your table.
Basic Information
- Name
Yamato Buta Mai Love - Production Area
Iwate Prefecture (farms within the prefecture) - Management Body
Frieden Co., Ltd. - Breed / Crossbreeding
(Landrace × Large White) × Duroc - Meat Characteristics
Pork with an excellent fatty acid balance: feeding feed rice increases oleic acid and reduces linoleic acid - Feed Characteristics
Compound feed designed in-house with corn and crushed feed rice as the main ingredients - Shipping Age
170 days - Annual Production
Approx. 12,000 head/year - Signature Dish
N/A - Certifications
Trademark registered / JGAP group certification: renewed April 27, 2021 / Brand regulations established: January 2008 - Related URLs
Yamato Buta Mai Love | Frieden
Yamato Buta by Frieden - Source
Branded Pork Guidebook 2026, p.36
Yamato Buta Mai Love | Frieden
About Yamato Buta | Frieden
Frieden — Company History
Related brand pork
Last updated
6/21/2026
