The rich umami of wheat draws out a melt-in-the-mouth quality and the natural, pure sweetness that pork was always meant to have.
Tochigi Yume Pork is a brand pork representing Tochigi Prefecture — raised with devoted care at designated farms using dedicated compound feed, under a meticulous rearing environment. The defining feature of this brand is its dedicated finishing feed, which contains more barley than usual. By giving a feed rich in wheat, the oleic acid content — an umami component — becomes higher than standard domestic pork, with a low fat melting point producing a melt-in-the-mouth smoothness and mellow texture on the palate. Furthermore, the moderate marbling that develops is another major appeal unique to this brand — delivering the elegant sweetness and rich depth of flavor authentic to pork. The commitment to rearing management is also thoroughgoing — from fine-grained temperature and humidity adjustment within the farm through to ensuring traceability of production and distribution history — a complete system enabling consumers to welcome it to their tables with full confidence. Trademark registration was completed in 2012, and brand standards were established in 2020 — a highly trusted brand widely recognized within and beyond Tochigi Prefecture. It is also said to contain approximately 10 times the Vitamin B1 of beef — known for its fatigue-recovery benefits — making it an equally welcome pork for health-conscious consumers. The balance between the umami of the fat and the sweetness of the lean is exquisite, with the character of the ingredient standing out fully even in simple preparations. ‘Yume Pork Bara Don’ — a pork belly rice bowl combining Tochigi-grown seasonal vegetables — is a familiar dish beloved widely in the local area for directly delivering the authentic sweetness and umami of the pork.
Basic Information
- Name
Tochigi Yume Pork - Production Area
Designated farms in Tochigi Prefecture - Management Body
ZEN-NOH Tochigi Prefectural Headquarters - Breed / Crossbreeding
Female (Landrace × Large White) × Male: Duroc - Meat Characteristics
High in oleic acid with a low fat melting point, creating a silky, melt-in-the-mouth texture. Moderate marbling delivers the natural sweetness and richness that define Tochigi Yume Pork. - Feed Characteristics
Finished on ‘Big Marble’ specialty feed, a wheat-enriched formula designed to raise oleic acid levels for finer fat quality and a smoother mouthfeel. - Shipping Age
Approx. 180 days - Annual Production
Approx. 16,000 head annually - Signature Dish
Yume Pork Bara-don (pork belly rice bowl) - Certifications
Trademark registration: July 13, 2012
Brand regulations established: November 30, 2020 - Related URLs
Tochigi Yume Pork | Tochigi Agricultural Products Marketing Association
Popular Brand Pork Tochigi Yume Pork | Shimotsuke Shimbun
Tochigi Yume Pork | Lilias
Tochigi Yume Pork Bara-don Recipe | JA Group - Source
Branded Pork Guidebook 2026, p.69
とちぎ農産物マーケティング協会
下野新聞
Lilias（りりあす）
JAグループ
Last updated
6/21/2026