Zero antibiotics. Black pig crossbreeding. A dedicated feed of wheat and rice. Every devotion concentrated into one — Hida Umabuta, the premium pork born of Gifu.
Hida Umabuta (Hida Delicious Pork) is a brand pork managed by the Hida Umabuta Council, based in Yamagata City, Gifu Prefecture. Under the basic philosophy of ‘safe, reliable, and delicious pork,’ the pigs are raised from birth to shipment on feed containing absolutely no antibiotics or synthetic antimicrobial agents. At designated farms within Gifu Prefecture, ventilation equipment and hygiene management are thoroughly maintained — a high consciousness of food safety supports the foundation of this brand. The secret of the deliciousness lies in the commitment to the dedicated feed and breed. In the late fattening stage, a dedicated feed with 30%+ wheat and 10%+ feed brown rice is used. Wheat is aimed at the umami of the lean; rice is aimed at improving oleic acid content — realizing an elegant, sweet fat and finely-grained, soft lean. Furthermore, by using EM (Effective Microorganisms) feed to regulate the gut environment — finished as healthy pigs. In breed, a four-breed cross incorporating black pig (Berkshire) crossing for meat quality improvement. Shipping age approximately 170 days, shipping weight 117 kg — shipped after thorough raising. Winning the Japan Agriculture Grand Prize in 2022 — production technology and quality are also evaluated within the industry. Hida Umabuta is suited to a wide range of preparations including shabu-shabu, tonkatsu, and sauté. With high oleic acid and clean fat — in shabu-shabu, with no cloying fat and the umami dissolved into the broth also outstanding. In tonkatsu, the soft, juicy lean umami stands out. Widely distributed to volume retailers, specialty shops and others through primary wholesaler Gifu Agri Foods — approximately 19,000 head are shipped annually.
Basic Information
- Name
Hida Umabuta - Production Area
Hida Umabuta Council designated farms (Hida region, Gifu Prefecture) - Management Body
Hida Umabuta Council / Gifu Agrifoods Co., Ltd. - Breed / Crossbreeding
Four-breed cross (WLMDB): WLM dam (Large White x Landrace x M-strain) x DB sire (Duroc x Berkshire) - Meat Characteristics
Complex, multi-layered flavor from five-breed WLM×DB cross; mellow wheat sweetness and rice-enhanced fat quality; clean, antibiotic-free character - Feed Characteristics
30%+ wheat and 10%+ feed rice (genmai) in dedicated compound; EM (Effective Microorganisms) for gut health promotion; antibiotic-free from birth - Shipping Age
Not specified - Annual Production
Approx. 19,000 head annually. Shipping age: 170 days. Shipping weight: 117 kg. Primary slaughterhouse: Gifu Prefecture Livestock Corporation. Primary wholesaler: Gifu Agri Foods. Widely distributed through supermarkets, retail stores, specialty shops, and restaurants. - Signature Dish
N/A - Certifications
Trademark registration: May 18, 2012
Brand regulations established: July 9, 2014; revised August 1, 2022
JGAP certified: February 22, 2024
Designated retailer program in place - Related URLs
Hida Umabuta Council (Official Site) - Source
Branded Pork Guidebook 2026, p.132
Hida Umabuta Council (Official Site)
Gifu Agrifoods Co., Ltd. (Official Site)
SSNP Meat Industry News
JA Zen-Noh Gifu (Official Site)
Agri Delicious – Hida Umabuta Page
Last updated
6/21/2026