Blended into the feed: Kumano-grown ‘Niihime’ citrus and flaxseed oil — a pork of richly fragrant, full-bodied umami nurtured by the land of Ise.
Ise Umashi Buta (Ise Delicious Pork) is a brand pork managed by the Mie Prefecture Brand Pork Dissemination Council, headquartered in Tsu City, Mie Prefecture. Raised at designated farms within Mie Prefecture — since brand standards establishment in 2006, it has attracted attention for its unique feed and high meat quality. The defining feature of this brand is the special feed blend carried out during the finishing period. In addition to standard compound feed, ‘wood vinegar,’ ‘flaxseed oil,’ and dried peel of the rare citrus ‘Niihime’ (Citrus natsudaidai × Citrus sudachi cross) cultivated in Kumano City, Mie Prefecture, are blended and given. Wood vinegar has deodorizing and gut environment improvement effects — working to suppress the characteristic pork off-odor. Flaxseed oil is richly containing omega-3 fatty acids — said to affect the flavor and softness of the meat. Niihime peel contains polyphenols and essential oil components — playing the role of imparting a refreshing fragrance to the meat. Through the synergistic effect of these three ingredients, rich umami and strong richness — and a clear, refreshing finish — are realized. The breed is a three-breed cross — Landrace × Large Yorkshire crossbred female (or the reverse) for the sow, Duroc for the sire. Finished to approximately 110 kg body weight over 160+ days. The meat quality is finely-grained, with the authentic umami of pork concentrated — with minimal off-odor, applicable to a wide range of preparations. As an ingredient rooted in Mie’s food culture alongside Matsusaka beef — the character stands out in tonkatsu, sukiyaki, shabu-shabu, and steamed dishes. Annual shipments 13,000 head — distributed through JA Zen-Noh Mie Meat. Trademark registered in 2015 — quality proof is also certain.
Basic Information
- Name
Ise Umashi Buta - Production Area
Designated farms in Mie Prefecture - Management Body
Mie Prefecture Brand Pork Promotion Council - Breed / Crossbreeding
Female (Landrace × Large White) × Duroc / Female (Large White × Landrace) × Duroc - Meat Characteristics
Rich umami and concentrated depth. A proprietary feed blend of wood vinegar, flaxseed oil, and Niihime citrus peel minimizes off-odor and delivers a refreshingly clean aftertaste. Shipping age: approx. 160 days or more. Shipping weight: approx. 110 kg. - Feed Characteristics
Council-certified base feed, with wood vinegar, linseed oil, and dried peel of ‘Niihime’ citrus (Kumano City, Mie Prefecture) blended in the finishing period. - Shipping Age
approx. 160 days or more - Annual Production
13,000 head annually. Slaughterhouses: Matsusaka Meat Corporation and Yokkaichi Livestock Corporation. Primary wholesaler: JA Zen-Noh Mie Meat. - Signature Dish
N/A - Certifications
Trademark registration: August 7, 2015
Brand regulations established: April 1, 2006; revised June 20, 2017 - Related URLs
Chikusan Club 21 — Ise Umashi Buta Article - Source
Branded Pork Guidebook 2026, p.148
Chikusan Club 21
Last updated
6/21/2026