Born of Tokushima — a supreme brand pork blessed by the gifts of the celebrated Naruto Kintoki sweet potato.
Awa no Kintoki Buta (Awa Kintoki Pork), produced by NOUDA Co., Ltd., based in Kamiita Town, Itano District, Tokushima Prefecture, is a brand pork raised on a dedicated feed independently blending the locally prized brand sweet potato ‘Naruto Kintoki’ with feed rice. Raised slowly over approximately 200 days of age — longer than standard pig farming — while carefully assessing each individual’s growth condition, shipping at the optimal timing. A bio-bed method using generously laid sawdust with excellent deodorizing effect is adopted for the barns — providing a clean, hygienic environment where the pigs can spend without stress. With absolutely no use of antibiotics or growth promoters — rearing that prioritizes the pig’s inherently healthy growth is thoroughly maintained. The meat quality of Awa no Kintoki Buta — carefully raised with time and effort in this way — has a rich sweetness in the fat and is characterized by minimal scum and ease of cooking. The lean has a firm tautness with concentrated umami — outstanding compatibility with simple preparations that let the quality of the ingredient shine just as it is. With integrated management from production through specialty meat processing and sales — quality is stable, highly evaluated not only by restaurants within Tokushima Prefecture but also by quality-conscious chefs in the Kansai and Tokyo metropolitan areas. Winning the Minister of Agriculture, Forestry and Fisheries Award in the Sales Innovation Category of the National Certified Business Operators Recognition in FY Reiwa 5 (2023) — the quality and initiatives are widely recognized nationally. Also purchasable at the direct sales specialty store’s online shop — the fresh deliciousness unique to direct delivery from the production area can be fully enjoyed at home as well.
Basic Information
- Name
Awa no Kintoki Buta - Production Area
NOUDA Co., Ltd. (Kamiita Town, Itano District, Tokushima Prefecture) - Management Body
N/A - Breed / Crossbreeding
Female (Large White × Landrace) × Duroc / Female (Landrace × Large White) × Duroc - Meat Characteristics
Sweet fat that generates minimal scum — easy to cook with in any preparation. Well-structured lean with concentrated umami, and a consistently reliable meat quality ensured by an integrated production system. - Feed Characteristics
Proprietary blend of ‘Naruto Kintoki’ branded sweet potato (Tokushima Prefecture) and feed rice. - Shipping Age
approx. 200 days - Annual Production
1,000 head annually (self-distributed) - Signature Dish
N/A - Certifications
Trademark registration: September 13, 2013
Brand regulations established - Related URLs
Kintoki Buta Official Online Shop - Source
Branded Pork Guidebook 2026, p.166
Kintoki Buta Official Online Shop
Furusato Choice — Awa no Kintoki Buta (Kamiita Town, Tokushima)
Last updated
6/21/2026