Raised on the underground spring water of Aso and fermented bedding — a brand pork born of genuine animal welfare.
Higo Asobi Ton (Higo Playful Pork), raised in the Aso-Kikuchi area of Kumamoto Prefecture, is a brand pork born from a unique rearing environment where pigs grow freely playing. This brand, handled by Seven Foods Co., Ltd., strongly commits to rearing in a ‘Seven-style pigsty’ emphasizing animal welfare. Fermented bedding (bio-pad) is laid on the barn floor — a spacious environment is arranged where pigs can fully enjoy instinctive behaviors such as digging soil and running around with friends. The sight of the pigs growing lively while playing is precisely the origin of the name ‘Asobi Ton’ (Playful Pork). To reduce burden on the pig’s digestive system, the feed is finely processed in particle size and a unique self-compound feed that has been carefully heat-treated for better digestive absorption is used. Domestically-produced rice and wheat are blended — resource-circulating feed production proactively utilizing unused resources from food factories is also practiced. Subsurface water from the Aso outer ring mountains slowly permeates the earth over approximately 20 years — given to the pigs as natural water richly containing minerals. Furthermore, utilizing an auto-sorting system — the body weight of each individual is precisely managed so shipping can occur at the appropriate timing — working to ensure stable quality. Such devoted rearing and thoroughgoing management accumulated produces a non-gamey, elegant fat sweetness and soft meat quality. In preparations such as shabu-shabu and tonkatsu — please do fully savor the deliciousness of Higo Asobi Ton — premium pork nurtured by Kumamoto’s rich nature.
Basic Information
- Name
Higo Asobi Ton - Production Area
Designated farms in Aso and Kikuchi area, Kumamoto Prefecture (Seven Foods Co., Ltd.) - Management Body
Seven Foods Co., Ltd. - Breed / Crossbreeding
Not specified - Meat Characteristics
Raised on a proprietary feed including barley and rice, with Aso’s subterranean spring water — a soft, mild meat quality where the natural sweetness of the fat truly stands out. - Feed Characteristics
Self-formulated compound feed incorporating domestic rice and wheat, with grain particle size finely processed and heat-treated for improved digestibility. Food processing byproducts actively incorporated (circular resource use). - Shipping Age
180 days - Annual Production
Approx. 50,000 head annually - Signature Dish
Shabu-shabu / Tonkatsu (breaded pork cutlet) - Certifications
Trademark registration: November 13, 2009
Brand regulations established
Farm HACCP certified
JGAP certified - Related URLs
Seven Foods Co., Ltd.
Higo Asobi Ton — Seven Foods Co., Ltd.
Healthy, Delicious Meat for a Warm Table — Kumamoto Prefecture Agriculture - Source
Branded Pork Guidebook 2026, p.181
Seven Foods Co., Ltd.
Higo Asobi Ton — Seven Foods Co., Ltd.
Healthy, Delicious Meat for a Warm Table — Kumamoto Prefecture Agriculture
Last updated
6/21/2026