A pure red pork of pure-bred Duroc lineage — finely marbled throughout, with a rich, full-bodied umami all its own.
On the banks of Izunuma Lake — a Ramsar Convention-registered wetland of international importance in northern Miyagi Prefecture — stands Izunuma Nosan Co., Ltd., guided by the philosophy of ‘transforming agriculture into a food business.’ The company’s brand pork, Date no Junsui Akabuta, is a pure Duroc breed ‘Shimofuri Red’ — developed by Miyagi Prefecture’s Livestock Experiment Station — raised not as a first-generation cross but as a purebred, giving rise to the name ‘red pig’ (akabuta) from the color of its coat. Unlike the typical three-breed cross pig, the challenges of raising a purebred — lower litter numbers, disease risk — are overcome through a dedicated compound feed based on Date no Junsui Akabuta rearing standards at both the company’s own and contract farms, with absolutely no antibiotics or dewormers used from the early fattening stage. The meat quality this produces is exceptional: the lean is a pale pink with fine marbling spread throughout, combining rich flavor, tenderness, and outstanding juiciness. The fat is rich in oleic acid — gentle on the body — with a low melting point that allows it to dissolve smoothly the moment it touches the mouth. Glutamic acid and inosinic acid, key umami components, are also abundant — with every bite, sweetness and fragrance fill the mouth. Quality control is exhaustive: before shipment, every animal is visually inspected for marbling, meat firmness, color, and fat quality, and a ‘kenku’ (taste test) in which responsible staff cook and personally assess the loin’s flavor and texture is carried out for every single animal. Please enjoy Date no Junsui Akabuta at your table — a pork that consistently maintains a high standard through this double quality control.
Basic Information
- Name
Date no Junsui Akabuta - Production Area
Hasama, Tome City, Miyagi - Management Body
Izunuma Agricultural Products Co., Ltd. - Breed / Crossbreeding
Duroc (purebred) - Meat Characteristics
Fine, even marbling with light pink lean. Oleic-acid-rich fat melts at a low temperature for a smooth, luxurious mouthfeel with a clean finish. - Feed Characteristics
Brand’s own feeding standards. Antibiotics and dewormers eliminated from the early fattening stage onward. - Shipping Age
190 days - Annual Production
Approx. 2,000 head/year - Signature Dish
Shabu-shabu - Certifications
Trademark registered: September 13, 2002 - Related URLs
Izunuma Agricultural Products Co., Ltd.
Izunuma Online Shop | Date no Junsui Akabuta
Tome City Tourism | Date no Junsui Akabuta
Miyagi Food Kingdom | Date no Junsui Akabuta - Source
Brand Pork Guidebook 2026 p.41
Tome City Tourism Site
Miyagi Food Kingdom (Miyagi Prefecture Official)
Izunuma Agricultural Products Co., Ltd.
Last updated
June 21, 2026