A genuine rearing philosophy, taken seriously — the authentic brand pork of Shikoku.
Shichisei Honki Buta (Seven Stars Serious Pork) is a brand pork from Shikoku — produced by Shichisei Shokuhin Co., Ltd., headquartered in Sanuki City, Kagawa Prefecture. The company has multiple farms in Kagawa and Tokushima Prefectures — building a committed integrated production system of consistently self-managing from breeding through fattening, slaughter, processing, and distribution. The inclusion of the word ‘serious (honki)’ in the name is also an expression of the strong will to tolerate no compromise in pig rearing. The defining feature of rearing is the proactive incorporation of animal welfare thinking. It is believed that creating an environment where pigs can live naturally and comfortably directly connects to the authentic deliciousness of the meat — this rearing philosophy attracts attention even from Europe. Also, bio-bed is adopted in the rearing facilities. By raising pigs on a fermented floor combining microorganisms with sawdust and rice husks — no wastewater is produced, with thorough consideration for the environment. The feed given is an original formulation centered on cereals including corn, soybean, wheat, and rice — with nutritional balance carefully managed according to growth stage, raised slowly over 180 days. The result born is a pork with less fat, finely-grained, and clean lean. The non-gamey, clean flavor is easy to use in any preparation — even in simple preparations that draw out the authentic umami of the ingredient, the appeal is firmly conveyed. Also producing processed products including ham and wieners — also purchasable at Shichisei Shokuhin’s online shop. Please do savor at least once the honest umami of pigs raised with seriousness.
Basic Information
- Name
Shichisei Honki Buta - Production Area
Designated farms in Kagawa and Tokushima Prefectures (Shichisei Foods Co., Ltd.) - Management Body
Shichisei Foods Co., Ltd. - Breed / Crossbreeding
Female (Landrace × Large White) × Duroc, etc. - Meat Characteristics
Raised in an animal welfare-focused environment — a clean, refreshing flavor led by the lean. - Feed Characteristics
Proprietary blend of grains (corn, soybean, wheat, rice) managed for nutritional balance by growth stage. - Shipping Age
180 days - Annual Production
Approx. 10,000 head annually - Signature Dish
N/A - Certifications
Trademark registration: September 28, 2022 - Related URLs
Shichisei Foods Co., Ltd. (Official Site)
Shichisei Honki Buta Shop (Official Online Store) - Source
Branded Pork Guidebook 2026, p.167
Shichisei Foods Co., Ltd. (Official Site)
Shichisei Honki Buta Shop (Official Online Store)
Last updated
6/21/2026