Born of Nakashibetsu, Hokkaido — the land of milk — a brand pork of smooth, mellow richness that this dairy country alone can produce.
Nakashibetsu Town in the Nemuro subprefecture of Hokkaido is a land where vast meadows and dairy farming coexist. Here, Yosuke Oyama, representative of Pikku Farm Oyama, produces the brand pork known as ‘Nakashibetsu Milky Pork.’ The origin of the brand name lies in the farm’s unique rearing approach: incorporating whey powder and dairy products — byproducts of the region’s cheesemaking industry — into the proprietary compound feed for growing pigs. Japan compound feed and cooperative feed are used from the suckling period through to 110 days of age, after which the pigs are switched to an original feed incorporating dairy-derived components, raising them slowly to a shipping age of 195–210 days. The commitment to the rearing environment is equally notable. Sows are given access to pasture after giving birth to minimize physical and mental stress, and background music is played in the barns — all to draw out the best qualities of the pigs in a calm, gentle setting. The result is a pork of mild, mellow flavor with minimal gaminess, said to release a subtle, elegant milk-like fragrance when heated. The combination of Hokkaido’s rich natural environment and a feed design that cleverly utilizes the region’s dairy resources creates a distinctly individual flavor found nowhere else — this is the greatest appeal of this brand. The main distribution channel is Hokuren Federation of Agricultural Cooperatives, with approximately 1,000 head distributed annually, and direct purchase is also available through the official website and online shop. A pork to savor whether you are devoted to Hokkaido ingredients or simply eager to discover new dimensions of pork flavor.
Basic Information
- Name
Nakashibetsu Milky Pork - Production Area
Nakashibetsu Town, Shibetsu District, Hokkaido - Management Body
Big Farm Meat Ooyama (Pic Farm Ooyama) - Breed / Crossbreeding
Female (Landrace Female × Large White Male) × Male Duroc - Meat Characteristics
Mild, low-off-odor three-way cross pork with a subtle milky aroma on heating. Well-balanced fat content. - Feed Characteristics
Standard compound feed up to 110 days; proprietary blend incorporating whey powder and dairy-derived components from 110 days to shipment. - Shipping Age
195–210 days - Annual Production
Approx. 1,000 head/year - Signature Dish
Not specified - Certifications
Trademark registered (March 19, 2009) - Related URLs
Nakashibetsu Milky Pork Official Site
Pic Farm Ooyama Online Shop
HPA Hokkaido Pork Producers Association – Ooyama Farm - Source
Brand Pork Guidebook 2026 p.22
Nakashibetsu Milky Pork Official Site
Pic Farm Ooyama Online Shop
HPA Hokkaido Pork Producers Association
Last updated
June 19, 2026